The Blog

What is the least expensive, most powerful tool you have to market your own product, you as performer? It's publicity. Publicity is the art of building positive and favorable interest in you (your Personal Brand, the easy going, positive and nice person you are), your product (your voice) and your service (performing). Every time you […]

What is it to be empowered and once you have it, how does one use it to empower others? Empowerment is, simply put, using your energy to fuel actions and behavior that create healthy personal power. Every living thing is animated by energy; whether it's a plant photosynthesizing the sun or humans interacting within a […]

Summer Programs are a wonderful investment of your time, energy and money if you have done your homework and chosen wisely. They are a way to expand your experience, try any new skills and tools you have learned and possibly move you to the next level of professionalism. If you have chosen a program in […]

Shikira was a beautiful young woman. Everyone said so and it gave her a great sense of confidence. Not only was she beautiful, but she had an amazing natural voice. Opera was what she wanted and she was determined to make a career out of it. Everyone back home, her teachers and coaches knew she […]

Kerry was finally getting her technique down and started looking at arias to audition with. Her teacher was helping her with the selection, but Kerry felt it was important to only present arias from operas where she knew the complete role. Her thinking was that she might be hired right away to perform the role, […]

What is your favorite brand name product? When you think of that brand, is it a slogan, logo, color, size, shape, name or price or a combination of these that makes you like it and want to buy? Or perhaps it is the personality selling the product that influences you. What are your favorite brands […]