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Tag Archives: branding




Summer Programs

July 1, 2019

Often, when one is getting ready to become part of a new or even already familiar Summer Program, it’s easy to let the anxiety and fear of failure run rampant. It’s also easy to forget that being successful almost always requires putting yourself into these new situations that will give you the opportunity to work || Continue »

Your Brand! Do You Have One?

March 3, 2019

There have been many changes, innovations, and ways of getting jobs in our industry, but the one thing that hasn’t changed is that we are still responsible for developing how to get our foot in the door when starting our own careers. Selling your own product is not something any one relishes figuring out, and || Continue »

YOU ARE YOUR PRODUCT!

July 1, 2018

You need to ask yourself some key questions before you put a plan in place to start your business as a performer. You may, up to this point, never have considered looking at your talent as a product or service, but when using these words, it helps take the emotion out of the equation, so || Continue »

Vision – Mission – Value of and for Auditioning

December 1, 2016

What is the importance of these three words, “Vision, Mission and Value”, when you think about auditioning? These are what most successful businesses use as their touchstone with all their stake holders, customers, venders and employees, so they are perceived with consistency by all. Performers often feel that this is the impossible part of striving || Continue »

Branding – Who Are You?

December 1, 2015

Who are you? Have you ever thought about whether you are consistent in all of your relationships, including the one with yourself? A big part of growing into a young professional is knowing who you are from the inside out and presenting and representing that person all the time no matter the situation or relationship. || Continue »

Step Up and Forge Your Own Path

August 1, 2015

How responsible are you for what’s happening in your life right now? Are you just going with the flow? Are you forever in an emotional state that keeps you distracted? Do you often blame others for what is or is not happening in your life? Often with new students or during consultations, I hear and || Continue »

Your Personal Brand – “Upping the Ante”

June 1, 2015

Want to “up the ante” for building your personal brand? Do you ever notice another performer’s personal brand and if so, what do you notice about how and why it is noticeable. Most professionals who are good at what they do have a lot of traits that most people miss. Let’s start with this: most || Continue »

Consistency in Your Personal Brand?

October 1, 2014

Have you ever wondered what kind of impression you put in place and leave each time you venture out into the world of social media? Are you mindful when presenting and representing your Personal Brand online? Are you aware that those hiring often visit these sites to look further into who you are through your || Continue »

Personal and Professional Representation

August 1, 2014

They are one and the same! How can you raise your Brand score by the end of the summer? It’s that time of year once again. For many of you, you’re about to experience a very special phase and perhaps a different place here in America or even abroad. It is often your first encounter || Continue »

What Does Your Brand Say About You?

February 1, 2014

Everything in life today is branded. It’s a way for you to understand and determine a product’s value, quality, consistency and emotional appeal for you. Notice how you react to these brands: Starbucks, Nike, Apple, Facebook. You have an immediate visceral and emotional response to these names and products. And it happens in an unconscious || Continue »

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