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Tag Archives: branding




NEW YEAR’S Aria Ready Tune UP Time!

January 1, 2013

Happy New Year! Want to kick the New Year off with a tune-up! Here are some ideas to help refresh your re-start button. Ever get tired of trying to figuring out how to get your foot in the door that will really take you to the next step in your career. Sometimes you might get || Continue »

Personal vs. Professional Representation

June 1, 2012

How will you score by the end of the summer? Have you ever thought of the real importance of being able to represent and present your Personal Brand in all the many roles you play throughout your journey through the world each and every day? Why does this matter and what are your benefits if || Continue »

One message. One image. One brand.

May 1, 2012

A good brand is relevant, distinctive, memorable and flexible. We agree. But a great brand is a different story. A great brand is the story. It speaks for you – and to all your important relationships including your audience. It goes beyond features and benefits and builds business longevity. It offers something in and of || Continue »

Important Career Criteria Choices

November 1, 2011

In my mind, there are two very important trends I have noticed that seem to be taking over our industry by embedding themselves in today’s singers psyche. I don’t know if it’s because the perception of the current economy puts real stress on how and where to spend your hard earned money, and/or that the || Continue »

Open Your Mind to What is Possible

April 1, 2011

Having a professional singing career is about intention, intensity and precision. The path is organic, logical, needs tending every day; a living entity that is adaptable and embraces change. Having a professional singing career is not for the faint of heart. Are you open to knowing some of the reasons you may not be getting || Continue »

Part II – Good Business Attitudes & Practices

March 1, 2011

Last month I gave you the formula for creating your authentic and unique Personal Brand backed by your very own powerful Personal Mission Statement that supports said brand. This month I want to talk to you about how you and your business will be able to grow and change in tandem as you put into || Continue »

Part I – Relationships – Relationships – Relationships!

February 1, 2011

Once you have advanced to the professional stage of a singing career, you have to know that getting the role, the job, is no longer a matter of being the most liked, most popular person or even the one who everyone agrees with in the room. And as a professional making yourself the one who || Continue »

Give Yourself A Winning Chance!

January 1, 2011

What is the first career action you plan to take this year? Is it well defined and part of a larger goal? Or maybe, you feel stuck and paralyzed by not knowing what to do next? Does fear in the form of “the Brat”, you know, that inner voice that we all have conversations with || Continue »

A Gentle Invitation

September 1, 2010

Your world has changed especially if you were involved in a structured summer program or created one for yourself! You can’t escape the chaos that seems to have invaded your world now that you have settled back into your routine. It’s hard to keep a clear perspective because your newly learned skills and tools will || Continue »

How Do You Know that You’re Ready for a Professional Singing Career?

August 1, 2010

Here is a customary situation that most singers struggle with as they feel the burning need to advance their position by stepping up a rung on that professional operatic ladder. This is an excerpt from one of my ongoing career consultations via email/Skype: “I have a feeling though that it is time to zero in || Continue »

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