Everything in life today is branded. It’s a way for you to understand and determine a product’s value, quality, consistency and emotional appeal for you. Notice how you react to these brands: Starbucks, Nike, Apple, Facebook. You have an immediate visceral and emotional response to these names and products. And it happens in an unconscious […]

I recently heard an interview with Tina Fey on NPR Radio about speaking voices and the effect their sound can have on how one is perceived. She told the story of being in an acting class with a very beautiful young woman who had this high, little girl voice that was simply annoying. She felt […]

Happy New Year! Want to kick the New Year off with a tune-up! Here are some ideas to help refresh your re-start button. Ever get tired of trying to figuring out how to get your foot in the door that will really take you to the next step in your career. Sometimes you might get […]

How will you score by the end of the summer? Have you ever thought of the real importance of being able to represent and present your Personal Brand in all the many roles you play throughout your journey through the world each and every day? Why does this matter and what are your benefits if […]

A good brand is relevant, distinctive, memorable and flexible. We agree. But a great brand is a different story. A great brand is the story. It speaks for you - and to all your important relationships including your audience. It goes beyond features and benefits and builds business longevity. It offers something in and of […]

In my mind, there are two very important trends I have noticed that seem to be taking over our industry by embedding themselves in today’s singers psyche. I don’t know if it’s because the perception of the current economy puts real stress on how and where to spend your hard earned money, and/or that the […]

Having a professional singing career is about intention, intensity and precision. The path is organic, logical, needs tending every day; a living entity that is adaptable and embraces change. Having a professional singing career is not for the faint of heart. Are you open to knowing some of the reasons you may not be getting […]

Last month I gave you the formula for creating your authentic and unique Personal Brand backed by your very own powerful Personal Mission Statement that supports said brand. This month I want to talk to you about how you and your business will be able to grow and change in tandem as you put into […]

Once you have advanced to the professional stage of a singing career, you have to know that getting the role, the job, is no longer a matter of being the most liked, most popular person or even the one who everyone agrees with in the room. And as a professional making yourself the one who […]