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Category Archives: Branding




Personal vs. Professional Representation

June 1, 2012

How will you score by the end of the summer? Have you ever thought of the real importance of being able to represent and present your Personal Brand in all the many roles you play throughout your journey through the world each and every day? Why does this matter and what are your benefits if || Continue »

One message. One image. One brand.

May 1, 2012

A good brand is relevant, distinctive, memorable and flexible. We agree. But a great brand is a different story. A great brand is the story. It speaks for you – and to all your important relationships including your audience. It goes beyond features and benefits and builds business longevity. It offers something in and of || Continue »

Important Career Criteria Choices

November 1, 2011

In my mind, there are two very important trends I have noticed that seem to be taking over our industry by embedding themselves in today’s singers psyche. I don’t know if it’s because the perception of the current economy puts real stress on how and where to spend your hard earned money, and/or that the || Continue »

Open Your Mind to What is Possible

April 1, 2011

Having a professional singing career is about intention, intensity and precision. The path is organic, logical, needs tending every day; a living entity that is adaptable and embraces change. Having a professional singing career is not for the faint of heart. Are you open to knowing some of the reasons you may not be getting || Continue »

Part II – Good Business Attitudes & Practices

March 1, 2011

Last month I gave you the formula for creating your authentic and unique Personal Brand backed by your very own powerful Personal Mission Statement that supports said brand. This month I want to talk to you about how you and your business will be able to grow and change in tandem as you put into || Continue »

Part I – Relationships – Relationships – Relationships!

February 1, 2011

Once you have advanced to the professional stage of a singing career, you have to know that getting the role, the job, is no longer a matter of being the most liked, most popular person or even the one who everyone agrees with in the room. And as a professional making yourself the one who || Continue »

Where Did All Your Personal Style, Universal Good Manners and Proper Use of Our Beautiful English Lanuage Go?

April 1, 2009

With the prevalent thought in today’s society that fast is good, but moving even faster is always better, I believe we are losing our ability to understand and use many of our great communication and relationship skills and tools i.e. personal style, good manners and the use of our language. An example of the latter || Continue »

The Art of Publicity: Marketing Yourself with Confidence

March 1, 2008

What is the least expensive, most powerful tool you have to market your own product, you as performer? It’s publicity. Publicity is the art of building positive and favorable interest in you (your Personal Brand, the easy going, positive and nice person you are), your product (your voice) and your service (performing). Every time you || Continue »

What’s in a Name? What’s Your Brand?

February 1, 2006

What is your favorite brand name product? When you think of that brand, is it a slogan, logo, color, size, shape, name or price or a combination of these that makes you like it and want to buy? Or perhaps it is the personality selling the product that influences you. What are your favorite brands || Continue »

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