A New Chapter in the Aria Ready Journey
By David Anderson
By David Anderson
Twenty years ago, the first edition of “AriaReady: The Business of Singing” was written by Carol Kirkpatrick. It was created as a workbook, resource, and guide for aspiring singers. It was an instant success. Ten years later, she expanded upon her work, and the second edition also became a best-seller. Carol's original goal for the […]
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The Art of Publicity: Marketing Yourself with Confidence
By Carol Kirkpatrick
By Carol Kirkpatrick
What is the least expensive, most powerful tool you have to market your own product, you as performer? It's publicity. Publicity is the art of building positive and favorable interest in you (your Personal Brand, the easy going, positive and nice person you are), your product (your voice) and your service (performing). Every time you […]
branding
business materials
business skills
marketing & publicity
pr packet
branding
confidence
identity
marketing
personal brand
publicity
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