How will you score by the end of the summer? Have you ever thought of the real importance of being able to represent and present your Personal Brand in all the many roles you play throughout your journey through the world each and every day? Why does this matter and what are your benefits if […]

A good brand is relevant, distinctive, memorable and flexible. We agree. But a great brand is a different story. A great brand is the story. It speaks for you - and to all your important relationships including your audience. It goes beyond features and benefits and builds business longevity. It offers something in and of […]

So, you have worked hard getting your “whole package” together, vocal technique – languages – acting skills - Personal Branding – business savvy. And you have been offered a performance opportunity that is appropriate for your current vocal and performance readiness. It is a job that gives you the opportunity to perform a role or […]

Once upon a time……. That is often the way many of us think at the beginning of this singing and career process. The journey usually begins with having some amount of talent that those closest to us might think astounding and worthy of a world career. This dream is further embellished in our own fantasy […]

Practice, Practice, Practice? How and what do you practice? Practicing is a commitment to excellence that starts with a solid strategy, defined goals, a realistic tactical plan, plus a brand story that will continue to develop your brand voice (singing voice) with authority and authenticity. This means getting relentlessly fierce mentally as you focus on […]

How much of a real commitment have you made to getting the job done when it comes to working with an agenda when you practice, perform, audition, or even think about music and the industry of performance? I venture to guess that it is in reality more of a wish or want rather than a […]

Renunciation – rejection – repudiation – abandonment – denial; these are very powerful words that often accompany how we feel inside after an audition that might not have gone as well as expected. Or perhaps you presented an amazing audition but still didn’t get the job or win the competition and start questioning what happened; […]

In my mind, there are two very important trends I have noticed that seem to be taking over our industry by embedding themselves in today’s singers psyche. I don’t know if it’s because the perception of the current economy puts real stress on how and where to spend your hard earned money, and/or that the […]

I’m going to say it yet once again; you’d better have a business plan to follow because it’s hard to know where you’re going or where you’ll wind up without one. So much of the communication that I receive from you is couched in “why not’s”, so instead of making a list of 10 positive […]