A good brand is relevant, distinctive, memorable and flexible. We agree. But a great brand is a different story. A great brand is the story. It speaks for you - and to all your important relationships including your audience. It goes beyond features and benefits and builds business longevity. It offers something in and of […]

So, you have worked hard getting your “whole package” together, vocal technique – languages – acting skills - Personal Branding – business savvy. And you have been offered a performance opportunity that is appropriate for your current vocal and performance readiness. It is a job that gives you the opportunity to perform a role or […]

Once upon a time……. That is often the way many of us think at the beginning of this singing and career process. The journey usually begins with having some amount of talent that those closest to us might think astounding and worthy of a world career. This dream is further embellished in our own fantasy […]

In my mind, there are two very important trends I have noticed that seem to be taking over our industry by embedding themselves in today’s singers psyche. I don’t know if it’s because the perception of the current economy puts real stress on how and where to spend your hard earned money, and/or that the […]

What is your attitude after a performance? Are you in it for the accolades, the audiences immediate response, and then the good things people say to you after a performance starting with your colleagues, conductor, stage director, stage manager, fans, to family and critics, etc? Does this help give you your identity that totally depends […]

Last month I gave you the formula for creating your authentic and unique Personal Brand backed by your very own powerful Personal Mission Statement that supports said brand. This month I want to talk to you about how you and your business will be able to grow and change in tandem as you put into […]

Often times a singer just getting their feet wet within the industry of performing still believes that the life of an artist is romantic, filled with a particular kind of sweet suffering and struggle. It’s the La Boheme syndrome; it’s our quixotic fantasy of the mid 1800’s way of life with all its passion, intrigue […]

Here is a customary situation that most singers struggle with as they feel the burning need to advance their position by stepping up a rung on that professional operatic ladder. This is an excerpt from one of my ongoing career consultations via email/Skype: “I have a feeling though that it is time to zero in […]

Much has changed in the world of management since I began my singing career. At that time there were fewer independent managers and agents. Management was basically handled by the big well known companies, some of which are still around today and their concept of dealing with a young unknown and untested singer was very […]