Everything in life today is branded. It’s a way for you to understand and determine a product’s value, quality, consistency and emotional appeal for you. Notice how you react to these brands: Starbucks, Nike, Apple, Facebook. You have an immediate visceral and emotional response to these names and products. And it happens in an unconscious […]

Getting back to your regular routine after your summer activities, no matter what they were, can sometimes feel like a letdown and the same old boring stuff that isn’t really working for you. This is the time to step up your resolve to create goals for where you want to go. It’s making sure you […]

The first thing you need to remember is that business first and foremost is not emotional or personal; it’s about creating and maintaining healthy relationships including the one with yourself. And it’s having the courage to implement every step of your plan at each and every level of growth, from being a student to stepping […]

Where to start… I enjoy watching both “The Voice” and “American Idol”. What I love the most is experiencing the blossoming of each artist musically, vocally, physiologically, and performance wise as the rounds get tougher toward the final cuts. And I love listening to the small clips of what the coaches impart to them. I’m […]

I recently heard an interview with Tina Fey on NPR Radio about speaking voices and the effect their sound can have on how one is perceived. She told the story of being in an acting class with a very beautiful young woman who had this high, little girl voice that was simply annoying. She felt […]

Preparing for and pursuing a career as a performer is always a risk. Are you ready as you head off to your summer programs or performances, to deal with the X factor, the unknown smidgens that might make you feel a bit scared and unprepared because this is a new experience? Do you have a […]

How will you score by the end of the summer? Have you ever thought of the real importance of being able to represent and present your Personal Brand in all the many roles you play throughout your journey through the world each and every day? Why does this matter and what are your benefits if […]

A good brand is relevant, distinctive, memorable and flexible. We agree. But a great brand is a different story. A great brand is the story. It speaks for you - and to all your important relationships including your audience. It goes beyond features and benefits and builds business longevity. It offers something in and of […]

How much of a real commitment have you made to getting the job done when it comes to working with an agenda when you practice, perform, audition, or even think about music and the industry of performance? I venture to guess that it is in reality more of a wish or want rather than a […]