Everything in life today is branded. It’s a way for you to understand and determine a product’s value, quality, consistency and emotional appeal for you. Notice how you react to these brands: Starbucks, Nike, Apple, Facebook. You have an immediate visceral and emotional response to these names and products. And it happens in an unconscious […]

I wish I had a nickel for every time I was asked the question, “What do I say, how do I behave when someone asks me what it is I do for a living? I’m still working on my voice and doing a bit of performing, but I can’t in all good conscious call myself […]

How will you score by the end of the summer? Have you ever thought of the real importance of being able to represent and present your Personal Brand in all the many roles you play throughout your journey through the world each and every day? Why does this matter and what are your benefits if […]

Once you have advanced to the professional stage of a singing career, you have to know that getting the role, the job, is no longer a matter of being the most liked, most popular person or even the one who everyone agrees with in the room. And as a professional making yourself the one who […]

What is your favorite brand name product? When you think of that brand, is it a slogan, logo, color, size, shape, name or price or a combination of these that makes you like it and want to buy? Or perhaps it is the personality selling the product that influences you. What are your favorite brands […]