A good brand is relevant, distinctive, memorable and flexible. We agree. But a great brand is a different story. A great brand is the story. It speaks for you - and to all your important relationships including your audience. It goes beyond features and benefits and builds business longevity. It offers something in and of […]

Last month I gave you the formula for creating your authentic and unique Personal Brand backed by your very own powerful Personal Mission Statement that supports said brand. This month I want to talk to you about how you and your business will be able to grow and change in tandem as you put into […]

Once you have advanced to the professional stage of a singing career, you have to know that getting the role, the job, is no longer a matter of being the most liked, most popular person or even the one who everyone agrees with in the room. And as a professional making yourself the one who […]

Here is a customary situation that most singers struggle with as they feel the burning need to advance their position by stepping up a rung on that professional operatic ladder. This is an excerpt from one of my ongoing career consultations via email/Skype: “I have a feeling though that it is time to zero in […]

Much has changed in the world of management since I began my singing career. At that time there were fewer independent managers and agents. Management was basically handled by the big well known companies, some of which are still around today and their concept of dealing with a young unknown and untested singer was very […]

Without a doubt, the most important part of career building, no matter the venue, is creating and maintaining relationships. To be able to use this business tool effectively requires you to remain consistent and purpose driven. It means you have to represent your personal brand at all times, not just when you think you are […]

Formulating and then actually articulating and carrying out New Years resolutions you consider believable and worthy of your time, energy and money, are most times just frivolous wishes and dreams which quickly fade away after the first few days and weeks of the new year. How would it be for you if you made even […]

Having a beautiful voice, amazing vocal technique, natural facility for languages and an intrinsic instinct for drama are just part of the many skills needed to facilitate a singing career. I have heard from many singers this summer who, even thought they have those elements in place, have run into some real difficulties they hadn’t […]

I have been asked numerous times,”What does one do with all the business cards and other materials you collected at a musical event, summer program or convention”? How do you go about following up on it all and also knowing what is the appropriate way for staying in touch with those you met? My first […]