You need to ask yourself some key questions before you put a plan in place to start your business as a performer. You may, up to this point, never have considered looking at your talent as a product or service, but when using these words, it helps take the emotion out of the equation, so […]

With the Holidays fast approaching there might be opportunities to create a Holiday Program which you will promote to varying venues to make some extra money. Do have a plan in place to know how to get the word out that you are available to do Holiday performances, and do you know how to figure […]

A good brand is relevant, distinctive, memorable and flexible. We agree. But a great brand is a different story. A great brand is the story. It speaks for you - and to all your important relationships including your audience. It goes beyond features and benefits and builds business longevity. It offers something in and of […]

What is the least expensive, most powerful tool you have to market your own product, you as performer? It's publicity. Publicity is the art of building positive and favorable interest in you (your Personal Brand, the easy going, positive and nice person you are), your product (your voice) and your service (performing). Every time you […]

What is your favorite brand name product? When you think of that brand, is it a slogan, logo, color, size, shape, name or price or a combination of these that makes you like it and want to buy? Or perhaps it is the personality selling the product that influences you. What are your favorite brands […]